Our normal foot shape today is not our natural foot shape. Shoes distort our feet in the name of fashion. The short-term comfort of foam and air is having a long-term effect on our health. Vivobarefoot makes footwear designed around the foot — improving strength, balance and health.
Our idea — Are your shoes killing you?
A provocative campaign to make people think feet first and question the source of those aches and pains at the end of the day. Showing the uncomfortable truth about the shoe-shaped problem affecting our health, balance and mobility.