Uncovering A Shoespiracy — Vivobarefoot
![Uncovering A Shoespiracy — Vivobarefoot](https://ourselves.imgix.net/wp-content/uploads/2023/07/shoespiracy-cover.png?auto=compress&w=1800)
Revealing the uncomfortable truth about the shoe-shaped problem for our feet with a provocative campaign.
Our normal foot shape today is not our natural foot shape. Shoes distort our feet in the name of fashion. The short-term comfort of foam and air is having a long-term effect on our health. Vivobarefoot makes footwear designed around the foot — improving strength, balance and health.
Our idea — Are your shoes killing you?
A provocative campaign to make people think feet first and question the source of those aches and pains at the end of the day. Showing the uncomfortable truth about the shoe-shaped problem affecting our health, balance and mobility.
Play
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Vivobarefoot saw a 67% increase in sales during the campaign, with over half a million visits to their website driven by the activity.
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