E-scooters have been designed around an outdated ‘scooter’ model since their inception. Pure Electric started from scratch and created the Pure Advance — a revolutionary new e-scooter format that is more stable, more powerful and safer.
Our idea — The Way Forward.
The new design places the riders feet side-by-side for a more natural riding position. No longer twisted, the rider faces forwards — the direction of travel. ‘The Way Forward’ makes an important statement about this never-seen before innovative format and the future of the category.