The Way Forward — Pure Electric
Helping e-mobility pioneers launch a revolutionary new e-scooter format in major European markets.
E-scooters have been designed around an outdated ‘scooter’ model since their inception. Pure Electric started from scratch and created the Pure Advance — a revolutionary new e-scooter format that is more stable, more powerful and safer.
Our idea — The Way Forward.
The new design places the riders feet side-by-side for a more natural riding position. No longer twisted, the rider faces forwards — the direction of travel. ‘The Way Forward’ makes an important statement about this never-seen before innovative format and the future of the category.
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We launched the Pure Advance in France, Spain, the UK and Belgium with a teaser and full campaign. The campaign had to work in markets where e-scooters were both legal and illegal as well as transcreated into multiple languages.
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We created hyper-detailed 3D rendered versions of the Pure Advance for static and animated use in the campaign before the final product was available.
