278 slices of bread are thrown away every second.
That’s 973 slices while you read this.
There’s no time to waste.
Our idea — Waste Not.
Every ingredient can be reimagined. So we worked with GAIL’s to create a new range of products from their waste ingredients. It began with the Waste-Less sourdough loaf made from yesterdays left over loaves, followed by croissant dough trimmings to make Soho Buns — then many more. We then helped GAIL’s tell this story to their customers.