Whole Food, Not Half Measures — Purition

Purition is different from typical meal replacement products. It’s made with whole food ingredients designed to make whole food nutrition simple. However, people weren’t making the connection between real, wholesome food and health and weight loss. Add to that Purition we’re being confused with other less wholesome weight loss and meal replacement brands, we were tasked with developing a refreshed creative platform to create clear separation from others in the market.

Our idea — A whole lot better.

After experiencing first hand the whole foods that were chopped and ground into each and every bag, the solution to what set them apart was quite simple. Real food isn’t made in the lab, so we reframed Purition as real, delicious nourishing whole food made seriously simple.

The new brand platform and tone of voice focussed on the one thing we knew to be true: The food, the whole food and nothing but the food (so help your gut).