Find Yourself — Selfridges
![Find Yourself — Selfridges](https://ourselves.imgix.net/wp-content/uploads/2023/10/1920_selfridges-1.png?auto=compress&w=1800)
Guiding people to Selfridges, and to the truest version of themselves.
Selfridges wanted to help people find themselves whilst finding the famous department store.
Our idea — Find yourself.
Part inspiration, part navigation. We helped people find Selfridges with a hyper-local out-of-home campaign, injecting some inspiration with a little fun — highlighting departments with witty and sometimes mischievous copy.
![](https://ourselves.imgix.net/wp-content/uploads/2023/10/1080_selfridges_oxfordst.png?auto=compress&w=1800)
![](https://ourselves.imgix.net/wp-content/uploads/2023/10/1080_selfridges_escalator.png?auto=compress&w=1800)
![](https://ourselves.imgix.net/wp-content/uploads/2023/10/1920_selfridges_1-02.png?auto=compress&w=1800)
Play
![](https://ourselves.imgix.net/wp-content/uploads/2023/10/1080_selfridges_underground.png?auto=compress&w=1800)