Find Yourself — Selfridges
Guiding people to Selfridges, and to the truest version of themselves.
Selfridges wanted to help people find themselves whilst finding the famous department store.
Our idea — Find yourself.
Part inspiration, part navigation. We helped people find Selfridges with a hyper-local out-of-home campaign, injecting some inspiration with a little fun — highlighting departments with witty and sometimes mischievous copy.
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