We’ve bolstered our creative strategy and cultural direction offering

Sarah brings with her a wealth of experience and expertise across creative strategy, cultural direction, futurology, and campaign concepting.

Best known for her unflinching and expansive concept work, as Director of Creative at Selfridges, Sarah was behind the brand’s most celebrated campaigns including, Agender, The Beauty Project, EveryBODY, Music Matters and Project Earth.

She defined an arts and culture strategy for Selfridges which helped position the brand as a cultural leader. A public art program, the launch of a broadcast channel, a fashion talent incubation initiative and collaborations with global luxury brands, emerging designers and artists all played into a creative strategy that won her creative team awards across disciplines from filmmaking to advertising.

Sarah was schooled in Fine Art at Central St Martins, in the early years of her career she cut her teeth in the fashion departments of style magazines The Face, Arena Homme+ and Pop. As a freelance stylist, she worked across editorial, music, and film.

To find out more about how we can help your brand please get in touch with Steven Bennett Day or Sarah McCollough.