Perlego — Tearing up the rulebook
Money doesn’t grow on trees, and textbooks don’t need to either.
Perlego is a brand with a real mission at its core: making education accessible to all through a brilliantly enabling and sustainable online library. With the cost of textbooks going up over 1000% in the last 30 years, students are forced to turn to piracy to avoid being priced out of the education system altogether. We’re proud to be working with them to disrupt the established textbook model and tell the world about their brilliantly simple solution to a broken system.
Ourselves have been appointed to create its first brand awareness campaign, with activity set to run in the UK and North America.