Journal — Ourselves X Pact Coffee

Ourselves X Pact Coffee

We’re really happy to be working with Pact to position them as a campaigning brand with a mission to educate coffee drinkers on the negative impact of Big Coffee.

A great win for Ourselves

We’re really pleased to have won the creative account for disruptive coffee brand Pact Coffee. Founded in 2012, Pact offers speciality coffee, roasted fresh for each order and delivered directly to customers.
Our initial brief is to help Pact refine their brand positioning as a campaigning brand with a mission to educate coffee drinkers on the negative impact of “Big Coffee” and to promote coffee that is better for them, the planet and growers. We’ll then follow that up with a large brand awareness campaign in the last quarter of 2021.
We're helping Pact Coffee stick it to Big Coffee

Bad coffee is everybody's problem

We will help Pact be the coffee brand that promises equality for drinkers and for growers. Showing that bad coffee is everybody’s problem and help them deliver more world-class coffee on their customers’ terms.
Morwenna Francis, senior brand marketing manager at Pact, said: “We chose to work with Ourselves as they had a proven track record in working with brands with a similar challenge to us – brands whose products offer a solution to a problem that no one actually knows is a problem.
“They’d somehow manage to take these challenges and turn them into clever and impactful creative. It was a no brainer for us to partner with them.”

Ourselves was awarded the business after a competitive pitch against incumbent Creature and agencies Catch A Fire and Nice and Serious.

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A studio for ideas.